DIGITAL MARKETING
BLENDED COURSE

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ONLINE REGISTRATION
PROGRAM

DIGITAL MARKETING
BLENDED COURSE

REQUEST INFORMATION
ONLINE REGISTRATION
PROGRAM

GET A 360º VIEW OF DIGITAL MARKETING

Today it is necessary to have a global view and strong, practical knowledge of every sphere of digital marketing. This will be essential if you need to increase awareness of your brand, improve traffic on your website, generate interest among your customers, and acquire new ones; in short, to increase the visibility of your product or service.

Through this programme you will learn to determine your target audience, and about the most commonly used digital marketing channels, including real situations and projects, with the best professionals. All this will help you make decisions and develop an effective marketing strategy.

#1 FLEXIBILITY

Don’t have the time? Thanks to its blended format, you can complete the programme despite your busy schedule.

#2 COMMUNITY

We promote networking among students and professors. Become part of the Marina de Empresas business environment.

#3 A PRACTICAL APPROACH

Useful tools and up-to-date content that you will put into practice throughout the programme.

CONTENTS

  • How do I determine my target audience?
  • What are Social Ads and Social Media & Display?
  • Do you know the difference between SEO and SEM? Learn to apply them.
  • Do you know all the different types of Video Marketing?
  • How can you generate leads and convert them into sales?
  • Problems generating content? Content Marketing & Inbound Marketing.
  • Do you know how to communicate with your users? Get the best information on email marketing and alerts.
  • Viral Marketing & Growthhacking: Can you generate new users based on old ones?
  • Do you know how to choose the best channel and define a good strategy?

FACULTY

Ana Giménez

ANA GIMÉNEZ

Marketing and Product Director at Lanzadera. An expert in digital project management and a specialist in devising recruitment, conversion and loyalty-building strategies.

David Zaragoza

DAVID ZARAGOZA

Entrepreneur, with projects like Todoexpertos, Lucera, Tixalia, Avanzis and Terminis. A specialist in digital business analysis and development.

Gustavo Santana

GUSTAVO SANTANA

A founding partner of the companies Icrono, Multiconversion and Bbuho. An SEO specialist with more than 10 years of experience as a consultant

Laura Gargallo

LAURA GARGALLO

Responsable de Comunicación y Marketing Digital en Startupexplore. Experiencia en marcas como Bosch, Telefónica, ONCE o Self Bank. Especialista en contenidos digitales, redes sociales y reputación online.

FORMAT

At EDEM we want you to put everything you learn during the programme into practice, in a way that fits into your daily routine. Therefore, this program in Digital Marketing features a blended format, combining classroom and online training:

Sesiones presenciales

Classroom sessions: Enjoy networking with your teacher and classmates at the EDEM facilities.

Sesiones online

Online sessions: Access live videoconferences with top marketing professionals.

Trabajo online

Online work: Virtual campus with 100% dynamic content, interviews with experts and monitoring by an online tutor.

Foro 24h

24h Forum: Use the forum to ask your teacher and fellow students questions.

WHO IS IT FOR?

  • This course is aimed at Marketing professionals in the areas of ​​Communications and Advertising, or other sectors, who seek training in the digital world. It is also for entrepreneurs who are working in a digital business and need to know how this ecosystem works.

PRICE

  • The price of the course is € 700

DURATION AND SCHEDULE

One month of dedication, from February 8 to March 8, 2019.

Course calendar

APPLICATION PROCESS

For more information or to register, the interested party must complete the application through the following links:

REQUEST INFORMATION
ONLINE REGISTRATION

The EDEM will then contact each applicant to continue with the admission and registration process.
The number of slots is limited.

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