FOCUS ON SPORTS
MANAGEMENT AND ENTREPRENEURSHIP IN SPORTS

REQUEST INFORMATION
ONLINE REGISTRATION
PROGRAM

FOCUS ON SPORTS
MANAGEMENT AND ENTREPRENEURSHIP IN SPORTS

REQUEST INFORMATION
ONLINE REGISTRATION
PROGRAM

PROGRAM

Programa Focus Deporte

OBJECTIVES

The programme will allow participants to extract knowledge, tools and models to improve management and contributions of value by sports entities.

 
 
PROGRAM
  • Global vision
    To furnish participants with a global and strategic vision of management and entrepreneurship at sports entities.

  • Management models
    To learn first-hand about sport company management models.

  • Managerial skills
    To provide participants with the managerial skills and capacities to manage teams at organisations dedicated to sports.

 

COORDINATION AND TEACHING

This program has been developed by EDEM’s management team, in collaboration with:

The GEPACV is the Valencian Community’s Association of Professional Sports Managers, established in 1997 with the aim of creating a meeting and discussion forum on the management of sport and its professionals.

Teachers
Businesspeople and entrepreneurs, managers, professionals with extensive business experience, and experts in the field of sports.

Strategic framework at sport entities: value proposition and competitive advantage
Rafael Cecilio
President, DreamFit

 
Analysis and financial planning for sports entities. Economic indicators for decision-making

David Baixauli
Economic control chief, La Liga

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Management of brands and sponsorships
Luis Gómez
Brand and Sports Reputation Director , Iberdrola
 
Marketing and sport communications. Loyalty building and communication 2.0
Javier Vich
Director of organization and management, Levante UD
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LThe digitisation of major sporting events
Enric Rojas
Sales Director at IMG Media for Europe, the Middle East and Africa 
 
The management of sporting events and sponsors
Mario Hernando
Managing Director
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Roundtable: the management of people in the area of sport
Jesús Ferrer
CEO, Demmero

Alberto Talavera
Manager, Club de Tenis Valencia

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Eugenio de Miguel
Human Resources Director, Aquaservice

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Management of young talent at sport schools
Fernando Roig
CEO, Villarreal Club de Fútbol

 

NBA business model: technological development and brand expansion
Chus Bueno
Vice President of the NBA for Europe, Africa and the Middle East

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Sponsorship and patronage in sport. The half marathon world championship
Elena Tejedor
Director, Trinidad Alfonso Foundation
Juan M. Botella
Manager, S.D. Correcaminos

 

Sport organization and management: L’Alqueria del Basket
José Puentes
Director of Operations and Institutional Relations, L’Alqueria del Basket

 

Rafa Nadal Sports Centre: Founding a great sport project, from day one
Víctor Barreira
General Director and Project Launch manager 2014-17

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Sport competition model: generating a sense of destiny, emotions and history
Laura Urrutia
Head of Marketing & Museum, Volvo Ocean Race

 

The internationalisation of sports tournaments
Fernando Brotons
Partner and Director, Tour Sport

 

Villareal Club de Fútbol. Visit to the sports facilities
Fernando Roig Nogueroles
CEO, Villareal Club de Fútbol

 

The structure of the sport system and the economy of sport
Miguel Ángel Nogueras
President, GEPACV
Fernando PONS
Sports responsible partner, Deloitte

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Opportunities for investment in sport
Joaquín Ríos
Partner & executive director, Tennium

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Entrepreneurship in sport
Javier Jiménez
General Manager, Lanzadera

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Round table with entrepreneurs from the sphere of sport

Expedition to success: reaching goals and overcoming difficulties
Edurne Pasaban
Spanish mountaineer, lecturer and coach

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Seduce your client and your team
Maribel Vilaplana
Journalist, TV presenter and instructor in impact communication
 

ATTENDANCE

In order to earn a certificate one must attend at least 80% of the classes and successfully complete the final course project.

METHODOLOGY

Management Areas

A look at companies’ main management areas, to understand how an organisation operating in the Sport sector is organised internally, from the global perspective of management

Business models

Learning about various business management models in Sport through case studies and visits to leading entities in the sector

Entrepreneurship

Entrepreneurship in Sport, taking into account key factors, such as the planning of activities and the management of events, featuring real cases, shared by the people actually involved

Workshops

Skills workshops for the development of personal abilities

¿WHO IS IT FOR?

  • Entrepreneurs, managers and professionals at Sport organisations that need to have a global and strategic vision that supports their decision-making.

  • Entrepreneurs who are considering starting or are in the process of developing a business project in this area.

  • Former high-level athletes who want to steer their careers in the direction of sports management.

  • All Sports professionals, technicians and managers who want to boost their careers and specialise in the management of companies in this field.

CALENDAR

Location
The course will be held at the EDEM’s facilities, located at:
Marina de València (Muelle de la Aduana s n).

Duration and schedule

Duration: 45 hours (10 sessions of 4.5 hours each).

Schedule: Friday, from 4:00 p.m. to 8:30 p.m.

Dates: From February 14th to May 8th, 2020.

Price: €1,800

 

APPLICATION PROCESS

For more information or to register, the interested party must complete the application through the following links:

REQUEST INFORMATION
ONLINE REGISTRATION

The EDEM will then contact each applicant to continue with the admission and registration process.

The number of places available is limited.

PARTICIPATING COMPANIES

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