The Internet is, today, an essential channel to interact with current customers and potential customers. Top executives who effectively use social media can burnish their companies’ images and also endow them with a human face, helping to forge relationships of trust with their audiences and a greater sense of engagement. Executives who are active on social media demonstrate leadership and extensive knowledge of their sector, making them and their companies leaders, a strategy that is sometimes more effective than any marketing action.
At this workshop you will learn discover channels on which you must be present, learn about the benefits they can provide your company, and analyse success stories. You will learn to create a strong online reputation, monitor what is said about you and your company, and improve your digital identity through a practical and accessible methodology.