SOCIAL MEDIA
FOR EXECUTIVES

REQUEST INFORMATION
ONLINE REGISTRATION
PROGRAM

SOCIAL MEDIA
FOR EXECUTIVES

REQUEST INFORMATION
ONLINE REGISTRATION
PROGRAM

WHY NOT TAKE ADVANTAGE OF SOCIAL MEDIA?

The Internet is, today, an essential channel to interact with current customers and potential customers. Top executives who effectively use social media can burnish their companies’ images and also endow them with a human face, helping to forge relationships of trust with their audiences and a greater sense of engagement. Executives who are active on social media demonstrate leadership and extensive knowledge of their sector, making them and their companies leaders, a strategy that is sometimes more effective than any marketing action.

At this workshop you will learn discover channels on which you must be present, learn about the benefits they can provide your company, and analyse success stories. You will learn to create a strong online reputation, monitor what is said about you and your company, and improve your digital identity through a practical and accessible methodology.

 

DATES

Del 15 al 22 de junio, 2018

 

DURATION

Sesión presencial 3’5h
Online teaching forum, 5h
Videoconference 1’5h

 

FORMAT

Blended
30% face-to-face training
70% online training

 

PRICE

€500

 

LOCATION

EDEM
La Marina de València Muelle de la Aduana, s/n

CONTENTS

Your image as an executive

  • Should I be “Social?” Why does my online presence matter? What benefits does it provide my company?
  • Social reputation.
  • How to improve your image as an executive.
  • Success stories: CEOs that use social networks effectively.
  • The two fundamental social networks for all executives: LinkedIn and Twitter.
  • Other social networks that can enhance your image: Facebook and Instagram.

Social reputation

  • What should I keep in mind?
  • Examples of errors in reputation management.
  • Monitoring tools.
  • How to act in the event of a reputation crisis.

TEACHING STAFF

LAURA GARGALLO

Marketing and Communication at Startupxplore.

More than 5 years of experience in Communication and Digital Marketing, working for various organisations and at agencies for brands, such as Bosch, Telefónica, ONCE and Self Bank. Over the course of these years she mainly focused on digital content, social media and online reputation

METHODOLOGY

This workshop, eminently practical and participatory, is divided into three stages:

  • In-person class from 5:30 pm to 9:00 pm: you will study the importance of being present on social media and how to develop a good online reputation.

  • Online Forum, Open 24h: you will put into practice the contents studied in class and apply them to your own case.

  • Streaming videoconference from 6:00 pm to 7:30 pm: you will obtain complementary content and review everything seen during the workshop.

WHO IS IT FOR?

  • Directed at any businessperson or executive whose objective is to work on their online reputation and use social media for the benefit of their organisation.

APPLICATION PROCESS

For more information, or to register, the interested party must complete the application through the following links:

SOLICITAR INFORMACIÓN
INSCRIPCIÓN ONLINE

EDEM will then contact each applicant to continue with the admission and registration process.
The number of slots is limited.

REQUEST INFORMATION
ONLINE REGISTRATION
PROGRAM