The ABC of the Digital Business

This course will provide participants with a comprehensive overview of key areas and trends of the Internet from a business perspective, in order to help them identify opportunities for personal development, and understand the digital environment to grow their company through the Internet.

Sessions are taught by entrepreneurs and professionals with extensive and proven expertise in the digital environment, sharing with students the key to their success.

This program aims to:

  • Provide comprehensive and practical training in the digital sphere, aimed at maximizing the potential of the Internet at each company.
  • Facilitate the participants’ digital transformation through the use and understanding of different tools.
  • Learn the bases for a comprehensive plan of digitalization of a company.
  • Businesspeople and executives with extensive and recognised experience in the digital sphere will provide, in a practical and participative way, a comprehensive look at everything that a businessperson and manager should know about the Internet ecosystem.
  • The students will carry out a digitalisation project for a business, supervised by experts, applying the new knowledge acquired throughout the program.
  • Workshops will be held related to the development of digital skills: the CANVAS Business Model, SEM, Google Analytics, etc.
  • The sessions will be complemented by webinars and online conferences led by renowned experts so that students can expand their knowledge.   

EDEM Executive MBA:

This program can form part of the EDEM Executive MBA, a diploma earned by those who, in one or several years, complete the programs comprising it. Contact the EDEM for more information.

In order to obtain a diploma one must attend at least 80% of the classes and successfully complete the final course work.

The ABC of the Digital Business is targeted at:

  • Any professional who wants to learn about the opportunities offered by the Internet, both for their professional development and for the digital transformation of their companies.

Programa ABC del Negocio en Internet* Program susceptible of possible modification.

Teachers

CEOs, investors, founders of startups and managers with extensive experience in the digital world and in the transformation of offline companies.

APRIL 12 – DIGITAL MARKETING & STRATEGY

Digital Marketing & Strategy
Rodrigo Miranda – General Director of the ISDI
Digital Identity Workshop
Rodrigo Miranda – General Director of the ISDI
Roadmap: Business Model Canvas Generation Workshop
Rodrigo Miranda – General Director of the ISDI
Biladi Luján – CEO, Sakudarte
Webinar: Digital Branding
Eva Rodríguez – Global Chief Marketing Officer, Famosa

APRIL 19 – TECHNOLOGY

Internet Technology
Marcelo Royán – CTO and CPO of entradas.com
Disruptive Technology
Daniel Suardiaz – Advisar, ISDI
Webinar: Business Models
Miguel Acosta – CEO OF Beruby

APRIL 26 – DIGITAL CONTENT

Content Strategy
Juan Baixeras – VP Sales Operations, Playground
Product Design
Ismael Viejo – Head of Design, Coverwallet
Webinar: The organization in content management
Noelia Fernández – Director, Large Customer Sales for Spain and Portugal, Google

MAY 3 – SOCIAL NETWORKS

Social Networks Strategy
Mauro Fuentes – Social Media & Innovation Director, Ogilvy
Real Time Content
Mauro Fuentes – Social Media & Innovation Director, Ogilvy
Roadmap: Social Media Plan & Content Strategy
Biladi Luján – CEO, Sakudarte
Yurena Sánchez – Brand & Comms Manager, Atis
Webinar: Social Media Plan
Elvis Santos – General Manager, Shakcleton

MAY 10 – MOBILE & APPS

Mobile & Apps
Dionís Guzmán – Barcelona Office Director, ISDI
Multi-device strategy
Dionís Guzmán – Barcelona Office Director, ISDI
Webinar: Best Practices Wallapop
Gemma Escribano – Marketing Director, Wallapop 

MAY 17 – ECOMMERCE

E-commerce Strategy
Fernando Aparicio – Director, Amvos
Means of Payment / Conversion
Fernando Aparicio – Director, Amvos
Webinar: Internacionalization
Víctor Clar – Ecommerce Solution Delivery Manager, Nestlé

MAY 24 – SEARCH ENGINES

Search Engine Strategies
Borja Berzosa – Agency Lead, Google
SEM
Miriam Jiménez – Paid Media Manager, Relevant Traffic
Webinar: SEO
Esther Checa – Head of Innovation, TO2 Media

MAY 31 – DIGITAL ADVERSITING

Digital Advertising
Jorge Villabona – Chief Marketing Officer, ISDI
Adversiting: Media & Players
Jorge Villabona – Chief Marketing Officer, ISDI
Roadmap: eCommerce, Search & Adversiting
Biladi Luján – CEO, Sakudarte
Jorge Villabona – Chief Marketing Officer, ISDI
Webinar: Big data
Beatriz Calzada – Social Supervisor, Performics

JUNE 7 – DIGITAL METRICS

Digital Metrics Strategy
Sergio Simarro – Teacher, ISDI
Workshop: Google Analytics
Sergio Simarro – Teacher, ISDI
Roadmap: Metrics & KPIs
Biladi Luján – CEO, Sakudarte
Sergio Simarro – Teacher, ISDI
Webinar: Social Media & Advertising
Beatriz Calzada – Social Supervisor, Performics

JUNE 21 – ENTREPRENEURSHIP & STARTUPS

Entrepreneurship & Startups
Miguel A. Ferreira – CEO, Redkaraoke
Round Table with Entrepreneurs
Closing Presentation: Digital Trends
Javier Rodríguez Zapatero – President of the ISDI
Final presentation of students
Biladi Luján – CEO, Sakudarte
Webinar: Talent & Digital Transformation
Julio Mangas –  Tourism Manager, VALUE RETAIL

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Dates: April 12 – June 21 – 2018
Duration: Thursdays – 10 sessions (68 hrs)
Location: EDEM (La Marina de València – Muelle de la Aduana s/n. Valencia)
Price: 3.900€

The ABC of Digital Business in pictures

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