The Art of Communicating

This course will help students improve and perfect their public speaking and non-verbal communication skills, as well as how to adapt to changes.

The objectives of the course:
  • Learn to use verbal and nonverbal communication effectively..
  • Improve personal attitudes, to better adapt to different and changing situations.
The course will work on participants’ communicative potential and develop their ability to communicate and adapt in new environments. In short, they will learn the fine art of communicating in a fun and practical way, and the art of reinventing oneself in a crisis.

Benefits to participants:

  • Reach the other person: always connect when communicating.
  • Become infallible “archers” of the spoken “word” who never miss their target … and thus become artistic storytellers.
  • Know how to use verbal and nonverbal tools.
  • Improve human qualities such as empathy, honesty, self-esteem, responsibility, self-awareness, self-evaluation, ongoing analysis, common sense and learning from mistakes to improve and grow inside.
  • Powerful sense of unity between participants.
  • The opportunity to share ideas and ask questions related to the practical application of acquired skills, with feedback from the teacher.
The course is divided into three sessions, all taught by Maty Tchey, in which participants will rediscover their skills in the sphere of public speaking, and strengthen their capacity to adapt to new situations. The Art of Communicating is a “jam-packed toolbox” that is structured as follows:

A) Techniques

  • Session 1: Style. The archer’s style when shooting an arrow (the message) to hit the bull’s-eye (nonverbal communication).
  • Session 2: Content. The arrows in the “quiver” (verbal communication). .
  • Session 3: The four dimensions of balance. Emotions. Plan of action.

B) Practical individual and group presentations

This course is highly practical. You will use all techniques during the sessions in individual and group presentations which will be videotaped and later analyzed on screen by both the trainer and other participants, to consolidate and assimilate everything learned.

At the end of the course each student is given acopy of the material used throughout the course and a recording of his or her final presentation.

This course is aimed at business executives and managers from any sector wishing to acquire, improve or perfect their public professional speaking abilities in any professional or personal situation.

Maty Tchey.

Director of Arqueros de la palabra (Archers of the Word).

She holds a BA in Political Science and Sociology, and diplomas in Public Speaking Techniques from ESIC and UPV. She has been a judge at the National League of University Speech and Debate since 2005. She lectures on the Bachelor of Sciences in Business Administration program, in collaboration with the University of Wales (GIEM). She is the founder and director of the program Arqueros de la Palabra (Archers of the Word), is a lecturer on Effective Communication at the International Seminar on Training of Trainers in Spain, Portugal, Sweden and Italy, and a member of Professor Bernabé Tierno’s team, which offer lectures on values, communication and positive psychology aimed at executives throughout Spain.

She teaches on the 15×15 Course: Fifteen days with fifteen business leaders and The ABC of People Management at the EDEM School of Business.

I. We don’t exist: your image talks

A. Image

B. The first 30 seconds: value judgements

C. The Message

D. Responsibility: the sender is always to blame

II. Verbal and nonverbal communication

A. Your golden goose

  • The perfect instrument
  • The proactive speaker
  • Techniques to keep your mind from going blank
  • Learn to listen before speaking

B. Stepping out of your comfort zone

1. Nonverbal communication: STYLE

  • Strategic use of silence
  • The power of your voice
  • Managing eye contact
  • Posture: AAA and STBY 120
  • Gestures for emphasis
  • Use of space

2. Verbal communication. Your arrows: CONTENT

  • Getting your message across
  • Adapting to the audience
  • Preparing a presentation /talk

III. What is your objective?

A. Inform

B. Convince

C. Persuade

IV. Structure of the talk

A. Logos

B. Ethos

C. Pathos

V. The four dimensions of your golden goose. Balance

A. Roots (mind). Intellectual balance

  • What supports us when things go wrong

B. Wings (soul). Spiritual balance

  • Pillars
  • Unite: work, drive and talent

C. Machine (body). Physical balance. The three Ds

D. Motor (heart). Emotional balance

VI. The audience: Types of audience

Hostile questions and conflict management




Dates: November 13th, 20th and 27th, 2019.
Timetable: Wednesdays, 15:00 p.m. – 21:00 p.m
Duration: 3 x 6hr sessions (18hrs)
Location: EDEM (La Marina de València. Muelle de la Aduana s/n. Valencia)
Price: 890€

The Art of Communicating in pictures

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